13 Tips for Effective Email Marketing
I have read this article recently and I thought it is an interesting article to share with the others. So here I am posting it in my blog.. 1. Make it easy to subscribe. If you have a brick-and-mortar shop, you might have users sign a guest book to keep them up-to-date on events and special deals. On a website, invite users to enter their emails for future discounts or promotions. Remind them you will not sell their information. 2. Use a transparent "From" name. A message from a trusted brand — The Apple Store, for example — is less suspicious than something from "admin[at]apple.com." 3. Don't waste the subject line. This increasingly separates opened messages from trashed ones. If you are a news site, use it for eye-catching headlines: "Google Avails Free Wi-Fi to US and Canada." Marketing a product? Use the subject line to share news about discounts: "Stay sunny for spring. Half off floral handbags this week." 4. Avoid abbreviations...