Posts

Showing posts from January, 2012

Creative and effective Email marketing

Image
Email marketing is becoming more and more popular among not only large scale businesses but small and medium scale businesses these days.  Here are some reasons to why email marketing is getting popular. It is cost effective Think about the cost of printing 1000 flyers and distributing them to your target market. If you make a mistake during the design process or had to change your offer details or contact details, your only option is to re-print which will incur more design and printing charges. Email campaigns on the other hand, cost much less to design and distribution charges are only about 2 cents per email.  You can always change the key information on the email anytime you like. It is interactive You can have external links such as call to actions and links to your website on the email campaign. You can also include features such as ‘forward to a friend’ to increase the impressions. ...