Selling the solution not the product
Recently I was at a meet up, the topic was about "how to create a startup". There were two well-known start up founders who addressed the crowd that day and I was surprised to see that they were just talking about all irrelevant areas without focusing on the most important aspect of the birth of a startup. In modern era there are lots and lots of startups emerging because of the technological advancement of the society. Also most of these startups are technological startups because of the same reason. So can anybody create a startup out of thin air? The answer is no. So how to create a successful startup? Here are some tips. 1) Identify a problem and try to find a solution for that Identifying a problem is crucial when it comes to creating a startup. Just because you have an idea we cannot guarantee that idea will success. So instead of just throwing wildcards to the table it's always better to find a common problem and try to find the solution for th...