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Is Google losing the game?

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Since the start in 1998 to this date Google has came a long way becoming a giant in the whole IT industry. This is not just because they are the most visited website but they also were ahead of the rest in innovation. But nowadays Google seems to be losing it's grip on the business with the rest of the players in the game. Google's main revenue comes from advertising, when they started advertising they only had very few competition, when the competition keeps on growing, google obviously lost a portion it's advertising revenue to the competition. Google managed to keep up with the competition by improving their advertising quality and even changing their search algorithms, but when they take the action they were a little late. So is this the only reason why Google is falling behind? Was it really Google's fault? Well... not really, just think of it in this way Google is making the most revenue through advertising, even to this date it has not changed. Which mea...