Why responsive email development is a pain in the butt
Yes, If you ever got into HTML code an email design with responsive support you already know what I am about to say. Developing a responsive email is really can be a pain in the butt right? But why do we have to feel that pain, because about 48% emails are opened on mobile devices, so it's not a choice you can make but you just have to get used to that. Ever thought why it's hard to develop an email to be compatible with mobile devices? Let me explain, the simple reason for the emails to work differently on mobiles and desktops is because we have whole lot of email clients to deal with and all these email clients doesn't work in a unique way. Back in the day, when you say you got mail, there is no doubt that you got mail to your Office Outlook; admit it, we loved it back then right? we used to have voice overs to say "You got mail" every time you got an email, at least you loved it because there wasn't another email client for us to use on a windows PC. ...