Design tips for better email newsletter

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Design tips for better email newsletter


What is the importance of having a well designed email for the next email campaign? well, who wants to read something that is not properly formatted and cluttered? Not even you right? So the design of an email can make a huge difference to your email. if you don't grab the viewers attention by the first impression, that viewer will most likely end up skipping or deleting the email from their inbox. So to grab the first impression of the viewer you need a better designed email template. here are some basic but very important tips for you to check before you send your next email campaign.

 1) Your company brand
If the viewer can't identify the your brand in the email, they might think this email is a spam and maybe will delete from the inbox. so use your brand effectively when you design email templates.

 2) Structured content
Who likes to read messed up content that is not properly arranged. So that if you don't grab the attention of the viewer when they open their emails, they will most likely skip your email. Properly structured email can grab attention of the viewer and will make them wanted to read further. Layout your email nicely, identify what are the important content and decide where to put those content in the email. Make use of images to grab the attention and use anchor links to enable easy navigation.

3) Choosing the colors
Choosing the colors is very important when it comes to email designing. Identify the core areas of the template and use colors to emphasise those areas. Use colors wisely so it will not distract the viewer. Using your brand colors in your email is a good approach to make it more familiar to the viewer. Also It will increase the open rate.

 4) Choosing images
Images in your email will make a huge effect on open rate of the email. You can convey your message loud and clear by using images. Make sure the images you choose are relevant to the content in the email.

 5) Consistency
This is something that most of the peoples are not following. You should make sure that all the common elements in the email paragraphs stay the same. Change the styles only if you want to emphasize any special areas in the email.

 Make your emails simple and make sure it takes the message to the viewers loud and clear. You only have seconds to grab the viewer's attention so don't waste it.

 Contact me if you need any further advise regarding email designing.

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