Manik Gunawardana's cyber space

Yes, If you ever got into HTML code an email design with responsive support you already know what I am about to say. Developing a responsive email is really can be a pain in the butt right? But why do we have to feel that pain, because about 48% emails are opened on mobile devices, so it's not a choice you can make but you just have to get used to that. Ever thought why it's hard to develop an email to be compatible with mobile devices? Let me explain, the simple reason for the emails to work differently on mobiles and desktops is because we have whole lot of email clients to deal with and all these email clients doesn't work in a unique way. Back in the day, when you say you got mail, there is no doubt that you got mail to your Office Outlook; admit it, we loved it back then right? we used to have voice overs to say "You got mail" every time you got an email, at least you loved it because there wasn't another email client for us to use on a windows PC. ...

Usage of smart phone increases rapidly throughout the world making the whole world a big network. Thanks to the mobility, now a day’s people spend a lot of time with smart devices than computers or even laptops. Recent survey statistic shows 80% of the people use smart phones on the go.  ( www.geekymojo.com ) People mostly spend their time using social media and email on their mobiles, also lot of companies now encourage people to work from home and this increases the number of people who use mobiles to access their email even more. Chances of opening an email from a mobile device is increasing rapidly. Now you have a better idea why you must consider optimizing emails for mobiles, the next big thing is to design email templates that is compatible and effective when it comes to small screens. So what are the best practices for designing mobile friendly email templates? The content must be clear Smart phones has much smaller screens than a PC, so it is very im...

Email marketing is becoming more and more popular among not only large scale businesses but small and medium scale businesses these days.  Here are some reasons to why email marketing is getting popular. It is cost effective Think about the cost of printing 1000 flyers and distributing them to your target market. If you make a mistake during the design process or had to change your offer details or contact details, your only option is to re-print which will incur more design and printing charges. Email campaigns on the other hand, cost much less to design and distribution charges are only about 2 cents per email.  You can always change the key information on the email anytime you like. It is interactive You can have external links such as call to actions and links to your website on the email campaign. You can also include features such as ‘forward to a friend’ to increase the impressions. ...