Manik Gunawardana's cyber space

E-commerce is becoming more and more popular throughout the entire world in present and lots of business owners believe in it. What more can I say, we are living in a world where people use mobile phones to make online purchases, pay bills and make lot more transactions. But when it comes to Sri Lanka, the concept of e-commerce is not so popular yet, most of the merchants would have a website for their business but hesitate to sell products through that website. The entire world is moving forward, but we are hesitant to keep up our speed with the rest of the world, may be this article will clear some doubts you have about having an e-commerce website. Let me start with explaining what e-commerce does. E-commerce enables you to sell products online whenever, wherever. Think about that for a moment, imagine a potential customer who live in another country buying your product, how cool is that? Have you ever thought about your product reaching out into another country...

What is social media marketing? Social media marketing is a process of attracting people into your website through social media platforms. This is a type of word of mouth marketing where it encourage the visitors to attract more people by encouraging them to share content with the others. Why it is important? Social media is popular among almost everyone regardless of the demography. Today’s busy lifestyle further encourage people to use social media to interact with each other. Even the increasing use of smart mobiles and tablets further encourage people to engage with social media. Most of these smart devices now come to the customer with social media in build inside the devise. There is a community building up even without us noticing. More the social media is getting close to people, more the businesses can reach people. Even Google analytics now gives you a report on how many social media referrals you get to your website. So the real question is not “why it’s imp...