Posts

Doing social media marketing the right way

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What is social media marketing? Social media marketing is a process of attracting people into your website through social media platforms. This is a type of word of mouth marketing where it encourage the visitors to attract more people by encouraging them to share content with the others. Why it is important? Social media is popular among almost everyone regardless of the demography. Today’s busy lifestyle further encourage people to use social media to interact with each other. Even the increasing use of smart mobiles and tablets further encourage people to engage with social media. Most of these smart devices now come to the customer with social media in build inside the devise. There is a community building up even without us noticing. More the social media is getting close to people, more the businesses can reach people. Even Google analytics now gives you a report on how many social media referrals you get to your website. So the real question is not “why it’s imp...

Why responsive email templates are a “Big deal” and things you should know when designing?

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Usage of smart phone increases rapidly throughout the world making the whole world a big network. Thanks to the mobility, now a day’s people spend a lot of time with smart devices than computers or even laptops. Recent survey statistic shows 80% of the people use smart phones on the go.  ( www.geekymojo.com ) People mostly spend their time using social media and email on their mobiles, also lot of companies now encourage people to work from home and this increases the number of people who use mobiles to access their email even more. Chances of opening an email from a mobile device is increasing rapidly. Now you have a better idea why you must consider optimizing emails for mobiles, the next big thing is to design email templates that is compatible and effective when it comes to small screens. So what are the best practices for designing mobile friendly email templates? The content must be clear Smart phones has much smaller screens than a PC, so it is very im...

Design tips for better email newsletter

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What is the importance of having a well designed email for the next email campaign? well, who wants to read something that is not properly formatted and cluttered? Not even you right? So the design of an email can make a huge difference to your email. if you don't grab the viewers attention by the first impression, that viewer will most likely end up skipping or deleting the email from their inbox. So to grab the first impression of the viewer you need a better designed email template. here are some basic but very important tips for you to check before you send your next email campaign. 1) Your company brand If the viewer can't identify the your brand in the email, they might think this email is a spam and maybe will delete from the inbox. so use your brand effectively when you design email templates. 2) Structured content Who likes to read messed up content that is not properly arranged. So that if you don't grab the attention of the viewer when they open their e...

Google Chrome issue with flash wmode: “transparent”

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Ok I have seen lots of guys having issues with new Google Chrome does not properly render flash movies with transparent backgrounds. I had the same problem and I search every corner of the Internet but left out of luck. So I thought of finding the solution on my own and "Eureka". First I must say that this has nothing to do with the "wmode" parameter. Also this has nothing to do with the way you guys embed the movie into HTML, so don't waste your time trying to change those things. The issue lies with the image rasterization  switching on the Bitmap caching under Display properties will eliminate the issue in Chrome. Bitmap caching The bitmap caching feature is one of the older rasterization features in Flash. Use bitmap caching to allow Flash Player to cache a symbol as a bitmap in RAM memory at runtime. The bitmap caching feature is easy to use. Convert an image to a symbol, make sure it's selected, and then choose the Cache as Bitmap Render ...

Creative and effective Email marketing

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Email marketing is becoming more and more popular among not only large scale businesses but small and medium scale businesses these days.  Here are some reasons to why email marketing is getting popular. It is cost effective Think about the cost of printing 1000 flyers and distributing them to your target market. If you make a mistake during the design process or had to change your offer details or contact details, your only option is to re-print which will incur more design and printing charges. Email campaigns on the other hand, cost much less to design and distribution charges are only about 2 cents per email.  You can always change the key information on the email anytime you like. It is interactive You can have external links such as call to actions and links to your website on the email campaign. You can also include features such as ‘forward to a friend’ to increase the impressions. ...

Top and bottom image padding when using HTML in VeMail.

Issue:   When using custom HTML in vemail (Vision 6 email marketing system), it shows us a top and bottom padding for the images in that HTML part. This issue is not visible in all email clients, but in gmail (Both Firefox and IE) and in hotmail (Only in IE) will render this issue. Solution: The solution is really simple; you just have to add a simple style to the image tag to get rid of this issue. Eg. (Style="display:block") to the image tag ( ) “BINGO” Images will be here soon.

Cooltemplates.com.au - One stop shop for email templates

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Digital Glare's new email templates database was introduced to the public this month under the domain cooltemplates.com.au . The launch was a major breakthrough in the email marketing industry, which takes the modern email marketing to the next big level. Unlike web design templates, email templates are hard to find in the internet; although you find email templates, most of the templates are not pretty enough to impress your customers. After month’s research and hard work Digital Glare came across with a solution. More than 4 years experience in the email industry, handling some of the biggest clients from all around Australia, Digital Glare put their name above the others in the email marketing industry. Launching colltemplates.com.au is one step forward taken by Digital Glare to help small scale and huge business organizations with their email marketing needs. Digital Glare's main goal by releasing cool templates, is to provide high quality, affordable email soluti...